Thomas Grace AICE Media Studies - AS Level

Thomas Grace AICE Media Studies 5/17/22  Digital Media refers to media that is created, stored and/or distributed electronically. The BBC was the only option for television viewing for some years. Audiences had few ways to communicate with institutions Digitalisation has also created technological advances that allows audiences to construct different types of relationships with media products and producers. A media institution produces media texts, has to distribute them to the audience The production of all media forms has been impacted by digitalisation in some way - access to streaming video have encouraged television drama to use longer, more complex narratives. Stories now can have arcs that extend over 12 or 24 hours and, in some cases over 5 or 6 (or even more) seasons. - Computer technology was introduced in the printing of newspapers in the mid-1980s and it allowed newspapers to include colour images Social networking has replaced institutional based media for some whilst

 Thomas Grace 4/27/22 AICE Media Studies The Heineken beer commercial pokes fun at the average tourists views of a stereotypical Jamaican person. The stereotype is that Jamaicans live an easy life and are always relaxed, something that a tourist that is coming to Jamaica wants to seek. When the tourists come around the Jamaicans transform into what the tourists would believe they are. A myth is a traditional story usually concerning the early history of people. It’s a traditonal stereotype passed down about Jamaicans, a myth if you would. The Jamaicans in the commercial aim to sell a theme about themselves. They are selling the “Jamaican experience”. In the commercial they change aspects of the bar to appeal more to the standards of the tourists. The grandpa who is using the internet is dragged off of it and the bar is essentially “dumbed down” as glasses are replaced with coconuts and normal decorations are replaced with Jamaican merch that would appeal to tourists like flags. I see t

Thomas Grace AICE Media Studies 4/21/22       At the very beginning of the scene a visual effect is used to represent some sort of flashback or fast forward. The light in the reflection of the mirror transforms into the light at the concert as we see the makeup-less singer transform into her public personality in order to perform. This is the first representation of a facade being put on we see. In Nashville we see a lot of close up shots focusing on the character we should be looking at. This helps the viewer stay focused even as the distracting lights and visuals of the concert are in the background. Visually we can tell who the main character is during the concert scene because of the spotlight shining onto the character. The other band members aren’t shined on as much as the main singer. This could be done to further emphasize that this is a character who we should be focusing on and the ones behind her aren’t important or reoccuring. As the concert ends the camera is briefly cover

Im unsure as to why it is out of order but you can tell the order based on the top left  

https://youtu.be/N2pbE1m_DiE  1. We added a new scene onto the scene where Soren trips over his shoes and falls. We felt the old scene was a bit rushed and didn’t fill its purpose. Now it’s a bit more “animated” and easier to tell what’s going on. 2. This storyboard idea was interesting to follow. We developed a core idea and evolved it as we filmed. It kept developing even while we were just editing. We came up with the idea of developing more scenes for Soren falling while editing. I believe it came out pretty alright, it is able to execute the ideas we had in mind and maintain within our goals of it being a silent film. 

https://youtu.be/qhwR-maKJxc