Thomas Grace AICE Media Studies 5/17/22 Digital Media refers to media that is created, stored and/or distributed electronically. The BBC was the only option for television viewing for some years. Audiences had few ways to communicate with institutions Digitalisation has also created technological advances that allows audiences to construct different types of relationships with media products and producers. A media institution produces media texts, has to distribute them to the audience The production of all media forms has been impacted by digitalisation in some way - access to streaming video have encouraged television drama to use longer, more complex narratives. Stories now can have arcs that extend over 12 or 24 hours and, in some cases over 5 or 6 (or even more) seasons. - Computer technology was introduced in the printing of newspapers in the mid-1980s and it allowed newspapers to include colour images Social networking has replaced institutional based media for some whilst