Magazine: Hemispheres (an inflight magazine for United Airlines) https://www.united.com/ual/en/us/fly/travel/inflight/entertainment/reading.html Genre: Travel, Business, Trends Purpose: Inform, Entertain, and advertise/inspire more flights and potential travels Demographics: Age = 18+ Location = No specific area Gender = Non-specific Income level = enough to travel Education level = Not important Marital or family status = Couples/Families primarily Occupation = Business / People who can travel frequently / Military / Retired Ethnic background = Non-specific Potential Psychographics: - Reader is someone who possibly has a choice of where they can work and be moved for work such as military - Reader wants to get away from their day-to-day life when they travel - Reader probably values the importance of mental health and staying in a good headspace - Reader may have a family that they want to create a memorable experience for when they travel - Reader proba...