Target Audience Tasks

 Magazine: Hemispheres (an inflight magazine for United Airlines) 

https://www.united.com/ual/en/us/fly/travel/inflight/entertainment/reading.html 

Genre: Travel, Business, Trends

Purpose: Inform, Entertain, and advertise/inspire more flights and potential travels

Demographics: 

• Age = 18+
• Location = No specific area
• Gender = Non-specific
• Income level = enough to travel
• Education level = Not important
• Marital or family status = Couples/Families primarily
• Occupation = Business / People who can travel frequently / Military / Retired
• Ethnic background = Non-specific

Potential Psychographics:

- Reader is someone who possibly has a choice of where they can work and be moved for work such as military

- Reader wants to get away from their day-to-day life when they travel

- Reader probably values the importance of mental health and staying in a good headspace 

- Reader may have a family that they want to create a memorable experience for when they travel

- Reader probably values the importance of an itienerary when travelling

- Reader wants their travels to be unique to other peoples vacations and dissimilar to their normal life 

- Reader likes to plan out tasks in advance 

- Reader may be involved in community activities and groups like a HOA or a tennis club

- Reader may compares their life to others around them as a benchmark

- Reader values the importance of family and friends and keeps in touch with them

- Reader may organize events in their neighborhood/community