Target Audience Tasks

Magazine: Hemispheres (an inflight magazine for United Airlines)

https://www.united.com/ual/en/us/fly/travel/inflight/entertainment/reading.html

Genre: Travel, Business, Trends

Purpose: Inform, Entertain, and advertise/inspire more flights and potential travels

Demographics:

Age = 18+
Location = No specific area
Gender = Non-specific
Income level = enough to travel
Education level = Not important
Marital or family status = Couples/Families primarily
Occupation = Business / People who can travel frequently / Military / Retired
Ethnic background = Non-specific

Potential Psychographics:

- Reader is someone who possibly has a choice of where they can work and be moved for work such as military

- Reader wants to get away from their day-to-day life when they travel

- Reader probably values the importance of mental health and staying in a good headspace

- Reader may have a family that they want to create a memorable experience for when they travel

- Reader probably values the importance of an itienerary when travelling

- Reader wants their travels to be unique to other peoples vacations and dissimilar to their normal life

- Reader likes to plan out tasks in advance

- Reader may be involved in community activities and groups like a HOA or a tennis club

- Reader may compares their life to others around them as a benchmark

- Reader values the importance of family and friends and keeps in touch with them

- Reader may organize events in their neighborhood/community

Comments

Camera Shots Task

The Video 1. The Long Shot: This shot wasn’t very hard to create and let’s us know where the character is before we get close. 2. The POV: The POV took a couple tries for it not to look weird. The POV established the plot of the student going to be late for turning in his homework. 3. The medium close up: The only challenging part was not to laugh. The student looks up from his phone in realization 4. Extreme Close Up: This helps build emotion and suspense for the student to know where he’s coming from. 5. Extreme long shot: Shows more of the surroundings and begins the running scenes. Not very hard to film. 6. Wide Shot: The only real problem was that people kept walking by, it establishes the student running more 7. Medium Long Shot: Keeping the subject within the range of medium long shot was challenging while moving. 8. Low Angle Shot: This shot was easier than expected to make, it shows the subject going into the classroomm so we can transition into there 9. Over the sh...

Graphic Organizer

Masthead / Table of Contents

Masthead: Table of Contents The magazine will cover travel destinations and advice from reputable sources about travelling such as ways to get discounts or when to go during the year.

Thomas Grace AICE Media Studies - AS Level

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