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Target Audience Tasks

 Magazine: Hemispheres (an inflight magazine for United Airlines) 

https://www.united.com/ual/en/us/fly/travel/inflight/entertainment/reading.html 

Genre: Travel, Business, Trends

Purpose: Inform, Entertain, and advertise/inspire more flights and potential travels

Demographics: 

  • Age = 18+
  • Location = No specific area
  • Gender = Non-specific
  • Income level = enough to travel
  • Education level = Not important
  • Marital or family status = Couples/Families primarily
  • Occupation = Business / People who can travel frequently / Military / Retired
  • Ethnic background = Non-specific
Potential Psychographics:
- Reader is someone who possibly has a choice of where they can work and be moved for work such as military
- Reader wants to get away from their day-to-day life when they travel
- Reader probably values the importance of mental health and staying in a good headspace 
- Reader may have a family that they want to create a memorable experience for when they travel
- Reader probably values the importance of an itienerary when travelling
- Reader wants their travels to be unique to other peoples vacations and dissimilar to their normal life 
- Reader likes to plan out tasks in advance 
- Reader may be involved in community activities and groups like a HOA or a tennis club
- Reader may compares their life to others around them as a benchmark
- Reader values the importance of family and friends and keeps in touch with them
- Reader may organize events in their neighborhood/community

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